For Lecturers

 

Welcome to the Marketing Study Guide

This website is designed to assist marketing students and marketing professionals understand basic marketing concepts and theories and to provide an array of practical examples.

I also have developed another website that is suitable for lecturers, as it provides a series of in-class activities, short case studies, and discussion exercises that can be used in class.

It is available at www.greatideasforteachingmarketing.com