May 202015
 

CLV and Customer Relationship Management (CRM) The customer lifetime value equation essentially views a customer as an income stream. So instead of considering the customer’s purchases as single transactions, the marketing focus becomes creating ongoing series of profitable transactions. These ongoing transactions are created through customer relationship management practices and Read full article…

May 202015
 
The Benefits of Customer Lifetime Value

Why calculate customer lifetime value? Why has customer lifetime value – along with many other marketing metrics – becoming more important for marketers to use and understand? One of the key drivers is the shift from “art” to “science” in the marketing profession. For many years, marketing was essentially a Read full article…