Customers come to you from all different places and entry points. If you have a brick-and-mortar store, they might walk in the door on their own—or they might have been referred to your business by a friend. If they placed an order via e-commerce, perhaps they saw you mentioned in a blog post, or maybe they were doing a search and found you on their own.
However they came to you, that’s part of their customer journey. It may be the beginning or the end, but you need to understand critical points along the way. Why? Because understanding and responding to that journey means that you have a better chance of building a relationship with them. Want to learn more? Check out this graphic.