Jun 032015
 
What is a benefit?

Defining benefits in marketing terms In marketing, the word benefit refers to some advantage or positive outcome for the consumer. That is, the consumer is better off due to the purchase/consumption of the product. Products are designed to solve problems or meet needs of consumers. Therefore, an appropriate product design Read full article…

Aug 192013
 
List of Benefits and Costs

 What are some possible benefits and costs when determining customer value? A fundamental concept in successful marketing activities is the offering of value to the firm’s target market/s. Benefits are delivered through design aspects and product attributes that provide some advantage or positive outcome for the end-consumer. The more benefits Read full article…