Relative market shares
Relative market share is a marketing metric used to compare the firm’s market share to the largest competitor in the market.
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Relative market share is a marketing metric used to compare the firm’s market share to the largest competitor in the market.
Relative market shares Find Out More...
Quick Overview of the BCG MatrixFor those people familiar with the BCG matrix, you should recall that the horizontal axis measures relative market share.This is the more important of the two dimensions. A high or low relative market share makes the difference between a cash cow and a dog or a star and a question
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