How marketing strategy guides marketing decisions

Any organization/brand is faced with an almost unlimited selection of choices and opportunities in the marketplace. For example, there are literally thousands of different ways that firms can choose to promote their activities. There are millions of different products available in the marketplace that firms can choose to produce and market.So how does a firm/brand […]

How marketing strategy guides marketing decisions Find Out More...

Quick marketing checklist for consumer products

In marketing textbooks, consumer products are often shown classified into one of four classes – namely, convenience products, shopping products, specialty products, and unsought products. This is a very old marketing model that is still current and relevant today.There are several articles on this website discussing the specific marketing implications and marketing mix guidelines for

Quick marketing checklist for consumer products Find Out More...

The marketing mix for convenience products

In marketing textbooks, when discussing the product mix, the consumer product classification system is usually discussed. Please note that there are several articles on this website relating to the consumer product classification system, such as how products are classified, examples of the different classes, and why this classification system is used.As you probably know, consumer

The marketing mix for convenience products Find Out More...

Why classify consumer products?

Please note that this is one article on the consumer products classification system, which discusses why this classification system is helpful. There are also other articles on this website that discuss how products are classified and how the system guides marketing mix decisions – also please refer to Related Topics below.Most marketing textbooks will classify

Why classify consumer products? Find Out More...

Consumer Products Classification System

The consumer products classification system is a model commonly presented in most marketing principles textbooks in the product mix chapter. This model classifies as consumer products into one of four classes, namely:Convenience productsShopping productsSpecialty productsUnsought productsThere are numerous articles discussing the consumer products classification system on this website, please refer to Related Topics at the

Consumer Products Classification System Find Out More...

Product at the center of the marketing mix

The importance of product in the marketing mixMarketing textbooks typically list all four elements (that is, the 4P’s) of the marketing mix equally in their diagrams. However, these textbooks usually structure product as the first chapter of the marketing mix. This clearly indicates there is some hierarchy to the importance of products in the overall

Product at the center of the marketing mix Find Out More...

Scroll to Top