List of examples for classifying consumer products

In marketing textbooks, consumer products are classified into four related sets of products, namely:Convenience productsShopping productsSpecialty productsUnsought productsBelow is a list of examples for classifying consumer products on this basis.Examples of convenience productsNewspapers and magazinesMost groceries and food itemsSoft drinks and snack foods and candy barsTissues, headache tabletsBread and milk, breakfast cerealsToothpaste, soap, and shampooCleaning

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Why classify consumer products?

Please note that this is one article on the consumer products classification system, which discusses why this classification system is helpful. There are also other articles on this website that discuss how products are classified and how the system guides marketing mix decisions – also please refer to Related Topics below.Most marketing textbooks will classify

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How products are classified in the consumer products classification system

In marketing textbooks, when discussing the product mix, it is common to present a classification system for consumer products. Typically, the four following categories are utilized to classify consumer products, and as shown in the below diagram:Convenience productsShopping productsSpecialty productsUnsought productsConvenience productsConvenience products are those products that consumers purchase on a frequent basis – perhaps

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Consumer Products Classification System

The consumer products classification system is a model commonly presented in most marketing principles textbooks in the product mix chapter. This model classifies as consumer products into one of four classes, namely:Convenience productsShopping productsSpecialty productsUnsought productsThere are numerous articles discussing the consumer products classification system on this website, please refer to Related Topics at the

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The GLAD Model of Marketing Strategy

 Marketing strategy is designed to deliver short-term financial and marketing goals and to build and strengthen the firm’s competitive advantages over time. A firm that has significant competitive advantages will enjoy greater profitability and stability of performance. An excellent way to understand this concept is through the GLAD model of Marketing Strategy. This is an

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Understanding the four stages of integrated marketing communications

 One model that is discussed in marketing textbooks to explain the concept of integrated marketing communications is the four stages of integrated marketing communications (IMC) developed by Schultz and Kitchen (2000).The four stages model of integrated marketing communications (IMC)As can be seen in the model, the four stages are:Tactical coordination of marketing communicationsRedefining the scope

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What is portfolio analysis in marketing?

 In marketing strategy subjects, you often learn about different strategic models – some of these will include portfolio models, or portfolio matrixes, or portfolio analyses – which are all interchangeable terms for the same concept.What is a business portfolio?A business portfolio is essentially the same concept as a share portfolio for an individual investor. Someone

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