Jun 032015
 
What is a benefit?

Defining benefits in marketing terms In marketing, the word benefit refers to some advantage or positive outcome for the consumer. That is, the consumer is better off due to the purchase/consumption of the product. Products are designed to solve problems or meet needs of consumers. Therefore, an appropriate product design Read full article…

Sep 042014
 
Difference between Positioning and a Value Proposition

  A key aspect of a successful marketing strategy is the clear definition and communication of a sought-after value proposition. A good way to think about the firm’s value proposition is consider what is different and beneficial about the firm’s (or brand’s) offering/s in the marketplace. Difference between Positioning and Read full article…

Jul 192014
 

  Ways to identify a suitable value proposition Providing a value proposition is a central part of a firm’s offering in the marketplace. A value proposition helps differentiate firms and brands by having something unique about their “offering”. In marketing terms, an “offering” is the collection of benefits that is Read full article…

Aug 192013
 
How Consumers See Value

  What is Customer Value? Customer value is a key topic in the study of marketing. But what is meant by customer value? It varies by customer, so let’s look at a few examples of how consumers see value. In each case the consumer’s statement gives some insight into how Read full article…

Aug 192013
 
List of Benefits and Costs

 What are some possible benefits and costs when determining customer value? A fundamental concept in successful marketing activities is the offering of value to the firm’s target market/s. Benefits are delivered through design aspects and product attributes that provide some advantage or positive outcome for the end-consumer. The more benefits Read full article…

Aug 132013
 
Value Proposition

  What is a “Value Proposition”? A key aspect of a successful marketing strategy is the clear definition and communication of a sought-after value proposition. A good way to think about the firm’s value proposition is consider what is different and beneficial about the firm’s (or brand’s) offering/s in the Read full article…

Aug 122013
 
What is the difference between customer satisfaction and customer value?

  Customer Satisfaction (CSat) and Customer Value are Different Concepts in Marketing Customer satisfaction and value are both fundamental concepts in the understanding of marketing. It is important to note that while they are highly interrelated, they also operate independently. Essentially, value is when a consumer perceives that they will Read full article…

Feb 252013
 
Customer Value

  What is customer value? Customer value is a fundamental concept in the study of marketing and is usually covered in the opening chapter of a marketing textbook. Virtually all organizations strive to deliver good overall value for both their current and potential customers value. Without providing true customer value Read full article…