Welcome to the theory section of the ATAR forecasting model website.
In this area of the website, you’ll find general articles relating to using the ATAR model and its structure. Please click here for more information on the formula/technical parts of the ATAR forecasting approach.
In this theory section you will find information regarding:
- the overall structure of the ATAR forecasting model
- why this model is used in marketing
- limitations of the model and its forecasting approach
- plus many more
Please click these above links or use the top menu to navigate around this site.
