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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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BCG Matrix Examples

There are currently two BCG matrix examples on this site – to give you a sense of how they should look and work.

Go to the Apple BCG matrix example

Go to the retailer BCG matrix example

You may also be interested in the discussion of what makes a good or a poor BCG matrix portfolio.

Author Geoff FrippPosted on Categories BCG Matrix, Marketing Strategy

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Related Sites

All About Perceptual Maps
Market Segmentation Study Guide
Understanding Organizational Behavior
Understanding Customer Lifetime Value
Cluster Analysis 4 Marketing

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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