When to Use Cost-Plus Pricing

Explore the key advantages of cost-plus pricing for businesses. This article outlines why this pricing method is considered simple, flexible, and effective in ensuring profitability, as well as its usefulness for businesses with large product lines.

SWOT Analysis Ideas for Kellogg’s Cereals

A sample SWOT analysis for Kellogg’s cereals Kellogg’s is a major player in the breakfast food market sector and is one of the most sophisticated operators within the fast-moving consumer goods industry. However, they are facing interesting challenges of a declining market place as consumers become more time-poor, more health-focused, are eating out more, and … Read more…

A SWOT Analysis for Coca-Cola

Possible SWOT Analysis Ideas for the Coca-Cola Company Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has developed a very broad range of beverage products. Here are some possible ideas to feed … Read more…