News and Cases Archives - THE Marketing Study Guide

Is a marketing career easy?

Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics.

However, from the point of view of … Read more...

National Australia Bank Repositioning Case Study

by Geoff Fripp

NAB’s Repositioning in the Australian Banking Market

This video highlights a major campaign undertaken by the National Australia Bank (NAB). As you will see, this is probably one of the best executed campaigns that you will see, given that … Read more...