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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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  • Base Concepts
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Category: News and Cases

In this section you will find a wide range of relevant marketing news items that may assist you with your studies.

Is a marketing career easy?

Is a marketing career easy?

Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics.

However, from the point of view of … Read more...

Author Geoff FrippPosted on Categories Introductory Concepts, News and Cases

National Australia Bank Repositioning Case Study

 

NAB’s Repositioning in the Australian Banking Market

This video highlights a major campaign undertaken by the National Australia Bank (NAB). As you will see, this is probably one of the best executed campaigns that you will see, given that … Read more...

Author Geoff FrippPosted on Categories Marketing Strategy, News and Cases, Positioning, Promotion Concepts, Services Marketing, Videos, Videos - PromotionTags reposition

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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