Prepared by a marketing lecturer, designed for university-level students
In this section you will find a wide range of relevant marketing news items that may assist you with your studies.
Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics.
However, from the point of view of … Read more...
This video highlights a major campaign undertaken by the National Australia Bank (NAB). As you will see, this is probably one of the best executed campaigns that you will see, given that … Read more...