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THE Marketing Study Guide

THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

  • About
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
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  • Videos
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Category: Videos – CRM

Videos on CLV

There are five CLV videos available here:

  1. Using the free Excel CLV template (available for download on this site)
  2. A step-by-step guide to the CLV formula and calculation
  3. Using Excel to calculate CLV (without the above template)
  4. A guide to
… Read more...
Author Geoff FrippPosted on Categories Customer Lifetime Value, Customer Relationship Management, Metrics, Videos - CRMTags analysis, clv, customers

Calculating customer lifetime value on a step-by-step basis

Customer lifetime value is often called marketing’s golden metric. Certainly in most service industries, customer lifetime value would be a very important marketing metric.

Customer lifetime value can be calculated quite simply at times, with a ballpark estimate. This may … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, Videos, Videos - CRMTags Customer lifetime value

Using the free Customer Lifetime Value (CLV) template – VIDEO

 

This website has a free Excel spreadsheet template that can enable to quickly calculate customer lifetime value for your university assignment or for your firm. Go here to download the customer lifetime value template.

There are also step … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, Metrics, Videos, Videos - CRMTags clv, video

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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