There are five CLV videos available here:
- Using the free Excel CLV template (available for download on this site)
- A step-by-step guide to the CLV formula and calculation
- Using Excel to calculate CLV (without the above template)
- A guide to
Customer lifetime value is often called marketing’s golden metric. Certainly in most service industries, customer lifetime value would be a very important marketing metric.
Customer lifetime value can be calculated quite simply at times, with a ballpark estimate. This may … Read more...