Skip to content

THE Marketing Study Guide

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles

Videos – STP

A perceptual map maker

  Why create a perceptual map from scratch? Perceptual maps are often quite difficult to format, so take advantage of the free perceptual map template that I have built for Microsoft Excel. It is quick and easy to use – ideal if you need to analyze multiple perceptual maps the same time. Here is the … Read more…

Categories Positioning, Segmentation, Targeting and Positioning, Videos - STP

Make a Perceptual Map using Microsoft Excel

Perceptual mapping is a key analytical tool in understanding market positioning. While the best piece of software to use to construct a perceptual map is Microsoft Excel, the structuring of the graph is sometimes a little bit tricky. Either a bubble chart for a scatter chart is the most appropriate chart type in Microsoft Excel … Read more…

Categories Positioning, Segmentation, Targeting and Positioning, Videos - STP

Positioning Example: Banks versus Credit Unions

  A Good Example for Understanding Positioning Positioning is how the firm or brand wants to be perceived by consumers relative to its competitors. It is a very important topic in the study of marketing and usually forms the basis of a firm’s competitive strategy. Typically the firm structures its entire range of  marketing mix … Read more…

Categories Positioning, Segmentation, Targeting and Positioning, Videos, Videos - STP

Think you know marketing? Play the Marketing Trivia Quiz!

Are you suited for a career in marketing? Take the career quiz!

Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world.

This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs.

Related Sites

All About Perceptual Maps
Market Segmentation Study Guide
Understanding Organizational Behavior
Understanding Customer Lifetime Value
Cluster Analysis 4 Marketing
© 2023 THE Marketing Study Guide • Built with GeneratePress

Terms and Conditions