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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Category: Videos – STP

A perceptual map maker

 

Why create a perceptual map from scratch?

Perceptual maps are often quite difficult to format, so take advantage of the free perceptual map template that I have built for Microsoft Excel.

It is quick and easy to use – … Read more...

Author Geoff FrippPosted on Categories Positioning, Segmentation, Targeting and Positioning, Videos - STPTags Perceptual map, video

Make a Perceptual Map using Microsoft Excel

Perceptual mapping is a key analytical tool in understanding market positioning. While the best piece of software to use to construct a perceptual map is Microsoft Excel, the structuring of the graph is sometimes a little bit tricky.

Either a … Read more...

Author Geoff FrippPosted on Categories Positioning, Segmentation, Targeting and Positioning, Videos - STPTags Perceptual map, positioning, video

Positioning Example: Banks versus Credit Unions

 

A Good Example for Understanding Positioning

Positioning is how the firm or brand wants to be perceived by consumers relative to its competitors. It is a very important topic in the study of marketing and usually forms the basis … Read more...

Author Geoff FrippPosted on Categories Positioning, Segmentation, Targeting and Positioning, Videos, Videos - STPTags banking, brand, brand personality, video

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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