Why create a perceptual map from scratch? Perceptual maps are often quite difficult to format, so take advantage of the free perceptual map template that I have built for Microsoft Excel. It is quick and easy to use – ideal if you need to analyze multiple perceptual maps the same time. Here is the … Read more…
Perceptual mapping is a key analytical tool in understanding market positioning. While the best piece of software to use to construct a perceptual map is Microsoft Excel, the structuring of the graph is sometimes a little bit tricky. Either a bubble chart for a scatter chart is the most appropriate chart type in Microsoft Excel … Read more…
A Good Example for Understanding Positioning Positioning is how the firm or brand wants to be perceived by consumers relative to its competitors. It is a very important topic in the study of marketing and usually forms the basis of a firm’s competitive strategy. Typically the firm structures its entire range of marketing mix … Read more…
