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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Free Excel templates for Calculating Market Shares

There are three free Excel templates available for download on this site. Please go to their download pages on the site, as follows:

Template for market shares and price premium

Template for relative market shares

Template for market concentration

Author Geoff FrippPosted on Categories Market Shares, Metrics

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All About Perceptual Maps
Market Segmentation Study Guide
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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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