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Why You Should Not Use Mass Marketing

visibility 3K views calendar_month Nov 18, 2023

In this video we explore the advantages and limitations of mass marketing versus a traditional target market and segmentation approach. While mass marketing still exists today, only a few firms can be successful with this broad approach to marketing. Find out more at the Marketing Study Guide... https://www.segmentationstudyguide.com/understanding-target-markets/the-challenge-of-mass-marketing/

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#Advertising & Marketing
  # Brand Management
  # Business Education
  # Marketing
  # Mass Merchants & Department Stores
  # MLM & Business Opportunities
  # Small Business
  # Telemarketing