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Business Operations
Public Relations

Why You Should Not Use Mass Marketing

880 views · Nov 18, 2023
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In this video we explore the advantages and limitations of mass marketing versus a traditional target market and segmentation approach. While mass marketing still exists today, only a few firms can be successful with this broad approach to marketing. Find out more at the Marketing Study Guide... https://www.segmentationstudyguide.com/understanding-target-markets/the-challenge-of-mass-marketing/
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