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  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • More... 
    • Segmentation
    • Product Mix
    • New Products
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    • Pricing
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    • CRM
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    • Ethical
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Marketing Trivia Quiz


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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs