crm Archives - THE Marketing Study Guide

The Leaky Bucket Theory

The Leaky Bucket Theory or Analogy?

The leaky bucket theory is more of an analogy than a theory. It is used because it is a nice and simple way of understanding the concept of customer relationship management and how to … Read more...

Relationship between CRM and CLV

CLV and Customer Relationship Management (CRM)

The customer lifetime value equation essentially views a customer as an income stream. So instead of considering the customer’s purchases as single transactions, the marketing focus becomes creating ongoing series of profitable transactions. These … Read more...