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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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  • Base Concepts
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  • SWOT
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  • Segmentation
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Tag: crm

The Leaky Bucket Theory

The Leaky Bucket Theory or Analogy?

diagram of the leaky bucket theory
The leaky bucket theory is more of an analogy than a theory. It is used because it is a nice and simple way of understanding the concept of customer relationship management and how to … Read more...

Author Geoff FrippPosted on Categories Customer Relationship ManagementTags clv, crm, models

Relationship between CRM and CLV

CLV and Customer Relationship Management (CRM)

The customer lifetime value equation essentially views a customer as an income stream. So instead of considering the customer’s purchases as single transactions, the marketing focus becomes creating ongoing series of profitable transactions. These … Read more...

Author Geoff FrippPosted on Categories Customer Lifetime Value, Customer Relationship ManagementTags clv, crm, customers

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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