The societal marketing concept

  The societal marketing concept builds upon the same philosophy as the marketing concept by adding the focus on giving back to the society by offering products or the business practices that will improve society overall. The marketing concept As the marketing concept is the basis of the societal marketing concept, it is worthwhile exploring … Read more…

The evolving marketing eras

  Most marketing textbooks will include a discussion, generally in chapter 1, of how marketing has evolved over the last hundred years or so. In this discussion they talk about various concepts, philosophies or eras. The exact terminology slightly various between the major marketing textbooks, but generally they address these five main marketing eras or … Read more…