What is a product? (Marketing view)

In marketing terms, the word “product” essentially refers to anything that the organization sells to the market. As you can guess, a product is an output of the firm’s production system. As a result, there is a general perception that … Read more...

Definitions of Marketing

Some definitions of marketing

There are several formal definitions of marketing and hundreds of informal definitions of this concept, but the simplest way to define marketing is: to satisfy customers’ needs in a profitable manner for the organization.

According to … Read more...

AMA’s Definition of Marketing

 

The American Marketing Association’s Definition of Marketing Explained

Probably the best definition of marketing to consider is the one that is published by the American Marketing Association. Although many textbooks will have their own variation of the definition of … Read more...