Study Notes for Positioning Examples

Main positioning categories

  • By product attribute
  • By user
  • By product class
  • Against competition
  • By use or application
  • By quality or value
  • By using a combination of the above options

How to choose the best positioning approach?

  • Market gaps – is

Study Notes for Positioning

What is positioning?

Positioning is defined as the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products.

The important aspects of this definition are:

  • Positioning is the perception held by consumers
  • The