The Difference between Service Quality and Customer Satisfaction

  What’s the Difference between Service Quality and Customer Satisfaction? Although they are interrelated concepts, there is a difference between service quality and customer satisfaction. As discussed further in a separate article on customer satisfaction (CSAT), CSAT is the customer’s evaluation of the product/service relative to the customer’s prior expectations. Service quality, however, is the … Continue reading The Difference between Service Quality and Customer Satisfaction