What is customer value? Customer value is a fundamental concept in the study of marketing and is usually covered in the opening chapter of a marketing textbook. Virtually all organizations strive to deliver good overall value for both their current and potential customers value. Without providing true customer value firms will be unable to
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Understanding Customer Satisfaction Customer satisfaction is a fundamental concept in modern marketing. In many organizations, customer satisfaction is considered the most important marketing metric, primarily because it is considered a key driver of customer loyalty and bottom-line financial performance. In most cases, customer satisfaction is more important to service firms (as opposed to manufacturers).
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