Difference between Up-selling and Cross-selling

Up-selling and cross-selling are important aspects of building customer relationships and increasing customer lifetime value. Primarily they are both sales functions, but can occur with direct and digital marketing techniques as well. What is up-selling? Up-selling is changing the consumer’s decision from a lower  priced product to a higher priced product. In other words, the …

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How to build profits through customers

Customers = a business A fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers. Therefore, the goal of the marketer is to understand the key opportunities to maximize profitability for the firm (or the brand) over time, …

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