How to Make Cross-tabs in Excel
Why Build Your Own Excel Cross-tab Template? The real question is why not? There are so many advantages of a tailored cross-tab tool, as opposed to the standard pivot table approach.
Free Template: Run Cross-Tabs in Excel
Free template to allow you to run cross-tabs in Excel. Very simple to use and charts and cross-tabs are produced automatically.
Domestic versus international marketing research
Key challenges of conducting international marketing research So what are the main challenges of conducting marketing research in international markets? In terms of market research tools and techniques, the approaches are generally similar, with the same intention of gathering and analyzing information for input into key marketing decisions. However, there are a number of additional …
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Multi-Attribute Attitude Model: Excel Template
Get your free Excel tool for the multi-attribute attitude model – a helpful approach to improving brands as the model breaks down the consumer’s overall attitude into smaller, weighted components.
Do I Need to Measure Market Share?
Market share is a key indicator of a brand’s relative competitive position, but do marketers always need to use this marketing metric?
Difference between Marketing Metrics and Analytics
The terms of marketing metrics and analytics are often used interchangeably, but they do refer to slightly different concepts. Find out what they are and how they differ.
Why We Need to Use Marketing Metrics
When it comes to marketing, we have two main objectives: to understand what works and how and when it works, and to explain and demonstrate our performance.
Using Market Share to Track Competitors
Can Use Analyze Relative Market Shares Against Non-Market Leaders? Yes you can – and is often a better metric to consider than a relative market share against the market leader.
Variations of Market Share
It would be a mistake for a firm to rely upon one market share measure only. Assuming that the firm has access to competitive sales information, then a variety of market share metrics should be calculated and reviewed.
Examples for Calculating Market Shares
Market share is an easy metric to calculate provided you have access to unit and revenue sales. Here are some examples, and grab the free market shares Excel template as well.
