Peripheral cues are factors that, though seemingly unrelated, can significantly influence consumer attitudes and decisions. These can include elements like music, colors, emotional appeals, celebrity endorsements, humor, or even the overall attractiveness of an ad.
Subliminal messages and peripheral persuasion are both concepts related to how individuals can be influenced without their full conscious awareness, yet they operate in different ways and have different implications in the field of psychology and marketing.
A market maven is a person who is exceptionally well-informed about the marketplace, including where to get products, how to find the best deals, and general information about the latest trends and available products.
Find out the differences between Paid, Owned, Shared, Earned (POSE) Media and how marketers can best use them for brand building.
FOMO, or the Fear Of Missing Out, is a powerful psychological phenomenon that drives us to want to be part of something exciting or important.
In today’s world, with the abundance of information available, it’s easy for consumers to feel overwhelmed and suffer from information overload. But what exactly is information overload in marketing?