How to Use the Free BCG Matrix Template

Using the Free BCG Matrix Excel Template This page contains instructions and a video on how to use the free BCG Matrix Excel template available for download on this website. Here is a how-to-use video for the free BCG Matrix, and please scroll down for the written step-by-step instructions. How to Use the BCG Matrix … Read more…

What is a subculture?

One of the key external factors and influences in the study consumer behavior and marketing is culture  and subcultures. As indicated by the word, a subculture is a subset of the overall culture. Let’s firstly check out the definitions of culture and subculture and how they are interrelated. What is culture in marketing? Here are … Read more…

Difference between Up-selling and Cross-selling

Up-selling and cross-selling are important aspects of building customer relationships and increasing customer lifetime value. Primarily they are both sales functions, but can occur with direct and digital marketing techniques as well. What is up-selling? Up-selling is changing the consumer’s decision from a lower  priced product to a higher priced product. In other words, the … Read more…

Is a marketing career easy?

Is a marketing career easy? Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics. However, from the point of view of somebody has both practiced and lectured in the area of marketing, I would challenge this … Read more…

Free GE Matrix Excel Template

GE-McKinsey Matrix Excel Template The GE matrix is now officially known as the GE-McKinsey nine-box matrix. According to the McKinsey website, the framework “offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units. It was developed in the 1970s, after the development of the Boston Consulting Group (BCG) matrix. … Read more…