Opinion leaders are those people who are able to influence the purchase decisions of consumers. These consumers will view the opinion leader as having a strong degree of knowledge in regards to the product category or a … Read more...
Up-selling and cross-selling are important aspects of building customer relationships and increasing customer lifetime value.
Primarily they are both sales functions, but can occur with direct and digital marketing techniques as well.
Up-selling is changing the consumer’s … Read more...
A fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers.
Therefore, the goal of the marketer is to … Read more...
Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics.
However, from the point of view of … Read more...
To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website.
This … Read more...
The GE matrix is now officially known as the GE-McKinsey nine-box matrix.
According to the McKinsey website, the framework “offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.… Read more...
In today’s analytical world, days marketers are expected to analyze significant amount of customer database and market research survey data – and an effective skill is being able to run cross … Read more...
A matrix demonstrates the relationships between two attributes in a visual graph format, similar to a scatter-plot chart. However, it is often time-consuming for someone new to Excel to construct a matrix, as the chart needs … Read more...
This free customer journey map template is designed to quickly and easily build relatively detailed maps for multiple brand personas. Customer journey maps are an effective way of identifying how potential customers make … Read more...
The NPS was developed by management consultant Fred Reichfeld (associated with consulting firm Bain and Co.) and presented in a Harvard Business Review article in 2003.
Since that time the metric has … Read more...
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.
As well as choosing from around 600 possible strengths, weaknesses, opportunities, and threats – you now have the opportunity to add in your own … Read more...
This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.
There are many reasons why companies bring products to market place. The one we would naturally think of is to make more money, but that is generally only one of the reasons.
Companies need to stay in … Read more...
Preparing a financial forecast is usually a key requirement in order to have a major marketing campaign, new product, or other marketing project approved. As in most cases, is there is a significant investment up front … Read more...
Often students want to graph multiple products onto the product life cycle using an Excel spreadsheet or some other charting approach. Perhaps surprisingly, this is sometimes awkward to … Read more...
