Geoff Fripp Using the Free BCG Matrix Excel Template This page contains instructions and a video on how to use the free BCG Matrix Excel template available for download on this website. Here is a how-to-use video for the free BCG Matrix, and please scroll down for the written step-by-step instructions. How to Use the BCG Matrix … Read more…
One of the key external factors and influences in the study consumer behavior and marketing is culture and subcultures. As indicated by the word, a subculture is a subset of the overall culture. Let’s firstly check out the definitions of culture and subculture and how they are interrelated. What is culture in marketing? Here are … Read more…
20 MCQ’s for the PLACE Mix 20 MCQ’s for the PRICE Mix Also see the Marketing Trivia Quiz
Defining Opinion Leaders Opinion leaders are those people who are able to influence the purchase decisions of consumers. These consumers will view the opinion leader as having a strong degree of knowledge in regards to the product category or a good understanding of the social acceptability of a specific purchase. Generally, opinion leaders have more … Read more…
Up-selling and cross-selling are important aspects of building customer relationships and increasing customer lifetime value. Primarily they are both sales functions, but can occur with direct and digital marketing techniques as well. What is up-selling? Up-selling is changing the consumer’s decision from a lower priced product to a higher priced product. In other words, the … Read more…
Customers = a business A fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers. Therefore, the goal of the marketer is to understand the key opportunities to maximize profitability for the firm (or the brand) over time, … Read more…
Is a marketing career easy? Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics. However, from the point of view of somebody has both practiced and lectured in the area of marketing, I would challenge this … Read more…
Need a list of Business Strength and Market Attractiveness Factors to use in the GE-McKinsey multi-factor matrix? To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website. This Excel template has been pre-populated with the following list of possible BUSINESS STRENGTHS: Brand equity … Read more…
GE-McKinsey Matrix Excel Template The GE matrix is now officially known as the GE-McKinsey nine-box matrix. According to the McKinsey website, the framework “offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units. It was developed in the 1970s, after the development of the Boston Consulting Group (BCG) matrix. … Read more…
