How to Make Cross-tabs in Excel
Why Build Your Own Excel Cross-tab Template? The real question is why not? There are so many advantages of a tailored cross-tab tool, as opposed to the standard pivot table approach.
Sales Cannibalization Examples
Find a list of some real-life examples of sales cannibalization, to get a sense of what it is and how cannibalization can impact a brand.
Reasons to Use Cost-Plus Pricing
Explore the key advantages of cost-plus pricing for businesses. This article outlines why this pricing method is considered simple, flexible, and effective in ensuring profitability, as well as its usefulness for businesses with large product lines.
Disadvantages of Cost-Plus Pricing
Discover the limitations of cost-plus pricing and its potential impact on your business. Learn about the key disadvantages, including a lack of consideration for competitive pricing, customer value, and profit maximization, among others.
Free Excel Template for Cost-Plus Pricing
The Marketing Study Guide has developed an easy to use Excel template for cost-plus pricing, which is free to download and does not require any sign-up.
More Cost-Plus Pricing Examples
This post builds upon the price calculation information provided in Cost-Plus Pricing Formula with Examples, and provides even more calculation examples.
Cost-Plus Pricing Formula with Examples
In this article we look at the formula for cost-plus pricing and provide example calculations, plus we provide a free cost-plus pricing Excel template for download.
What are Reference Prices in Marketing?
In this detailed article, internal and external reference prices are discussed and their implications for marketers.
A Model of Reference Prices
This article discusses a model that demonstrates the role of reference prices and how consumers use this information to inform and guide their purchase decisions.
Relationship Between Internal and External Reference Prices
There is a direct relationship between these concepts, as internal reference prices are formed through continual exposure to external reference prices.
