Geoff Fripp This page contains instructions and a video on how to use the free BCG Matrix Excel template available for download on this website.
Here is a how-to-use video for the free BCG Matrix, and please … Read more...
One of the key external factors and influences in the study consumer behavior and marketing is culture and subcultures. As indicated by the word, a subculture is a subset of the overall culture.
Let’s firstly check out the definitions of … Read more...
Opinion leaders are those people who are able to influence the purchase decisions of consumers. These consumers will view the opinion leader as having a strong degree of knowledge in regards to the product category or a … Read more...
Up-selling and cross-selling are important aspects of building customer relationships and increasing customer lifetime value.
Primarily they are both sales functions, but can occur with direct and digital marketing techniques as well.
Up-selling is changing the consumer’s … Read more...
A fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers.
Therefore, the goal of the marketer is to … Read more...
Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics.
However, from the point of view of … Read more...
To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website.
This … Read more...
The GE matrix is now officially known as the GE-McKinsey nine-box matrix.
According to the McKinsey website, the framework “offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.… Read more...
