Understanding and Using SWOT Analysis

Where does SWOT analysis fit into a formal strategic or marketing plan?

The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and … Read more...

A SWOT Analysis for Coca-Cola

Possible SWOT Analysis Ideas for the Coca-Cola Company

Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has … Read more...