Prepared by a marketing lecturer, designed for university-level students
A matrix demonstrates the relationships between two attributes in a visual graph format, similar to a scatter-plot chart. However, it is often time-consuming for someone new to Excel to construct a matrix, as the chart needs … Read more...
This free customer journey map template is designed to quickly and easily build relatively detailed maps for multiple brand personas. Customer journey maps are an effective way of identifying how potential customers make … Read more...
The NPS was developed by management consultant Fred Reichfeld (associated with consulting firm Bain and Co.) and presented in a Harvard Business Review article in 2003.
Since that time the metric has … Read more...
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.
Click here to download the SWOT analysis template… free-SWOT-maker-Excel-template
This link will open as an Excel spreadsheet and is ready to use.
The spreadsheet is easy to use, but you can follow these video instructions for more information.
Also … Read more...
This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.
There are many reasons why companies bring products to market place. The one we would naturally think of is to make more money, but that is generally only one of the reasons.
Companies need to stay in … Read more...
Preparing a financial forecast is usually a key requirement in order to have a major marketing campaign, new product, or other marketing project approved. As in most cases, is there is a significant investment up front … Read more...
Often students want to graph multiple products onto the product life cycle using an Excel spreadsheet or some other charting approach. Perhaps surprisingly, this is sometimes awkward to … Read more...
As it is possible to use the product life cycle as a portfolio analysis tool, which allows us to consider whether we have adequately provided for the future profitability for the firm/brand, it is an obvious that there is … Read more...
While the product life cycle model is a very helpful tool for helping to understand current and potential market conditions, in order to develop appropriate marketing and competitive strategies, there are some limitations and concerns with the usage of the … Read more...
One of the challenges of a mature market in the PLC is that, more than likely, eventually the firm will be faced with competition from new style of product. That is, the most significant competitors are going to introduce technology … Read more...
In order to assess where a product is on the PLC curve, a multiple of factors can be considered, including:
This website has discussed consumer innovators numerous times, due to their importance in generating product adoption and kick-starting the introduction phase of the product life cycle. While innovators are the initial type of consumer, there are other consumer mindsets that … Read more...
There is a strong relationship between the product adoption process and the product life cycle. Both consider new to the world products – the product adoption process considers the “stage” that the consumer is in relative to the product – … Read more...
