Criticisms of the Product Life Cycle (PLC)

While the product life cycle model is a very helpful tool for helping to understand current and potential market conditions, in order to develop appropriate marketing and competitive strategies, there are some limitations and concerns with the usage of the … Read more...

What stage of the PLC are we in?

In order to assess where a product is on the PLC curve, a multiple of factors can be considered, including:

  • Sales to date, graph accordingly, to visually demonstrate any turning points from introduction to growth, and so on,
  • The number
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The PLC as a Product Portfolio Tool

The PLC model can be utilized for portfolio analysis

Do we have an appropriate balance of existing products in a mature market, and are we investing in future new product opportunities by entering products into introduction and growth stage markets? … Read more...