Understanding and Using SWOT Analysis

Where does SWOT analysis fit into a formal strategic or marketing plan?

The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and … Read more...

A SWOT Analysis for Coca-Cola

Possible SWOT Analysis Ideas for the Coca-Cola Company

Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has … Read more...

SWOT Analysis Ideas for a Small Bank

SWOT Ideas for a Small Bank

Smaller financial institutions often face challenges in terms of their perception of financial security and lack of reach and global coverage. Larger financial institutions are much stronger brands, more sophisticated marketing analysis and tools, … Read more...

Sample SWOT for an Airline

Possible Ideas for an Airlines SWOT

Airline face many challenges in today’s marketing environment. In particular, their costs are variable due to oil and staff conditions in different countries. International travel is impacted by economic conditions, seasonality, and safety concerns … Read more...