What’s the difference? PR vs Publicity? PR is about maintaining an ongoing positive reputation and relationship with the public, while publicity is about attracting attention in the moment.
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Sub-cultures exist within the overall culture but have a pool of distinct members who are united by shared interests, values, backgrounds, lifestyles, demographics, or hobbies.
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The Country-of-Origin Effect is where the customer attitude’s towards a product is shaped by the geographical origin of the brand or product.
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A niche market is a subset of a larger market that focuses on a specific group of customers with unique preferences, needs, and characteristics.
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Outlining the key buyer persona sections involves gathering and analyzing information about your ideal customer. This helps in tailoring marketing strategies to meet the specific needs, behaviors, and concerns of different segments of your audience
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Here are four example Buyer Personas for Variety Seeking consumers. Ideal as a thought starter for your own buyer persona design.
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Baby Boomers, Gen X, Gen Y, and Gen Z represent unique, and sometimes conflicting, demographics in terms of their preferences, habits, and purchasing decisions.
Baby Boomers, Gen X, Gen Y and Gen Z Find Out More...
Baby Boomers, the generation born between 1946 and 1964, continue to play a significant role in the consumer market. Understanding their consumer behavior characteristics is crucial for businesses looking to capture this lucrative demographic.
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The Gen X generation grew up during a time of significant cultural change, experiencing the rise of technology and witnessing the economic shifts of the 1980s and 1990s. These experiences have shaped their consumer behavior in distinct ways.
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Gen Y, also known as Millennials, is one of the largest and most influential consumer groups in the market. Find out more about the consumer behavior of Gen Y.
Consumer Behavior of Gen Y Find Out More...
