Prepared by a marketing lecturer, designed for university-level students
A fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers.
Therefore, the goal of the marketer is to … Read more...
To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website.
This … Read more...
The GE matrix is now officially known as the GE-McKinsey nine-box matrix.
According to the McKinsey website, the framework “offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.… Read more...
A matrix demonstrates the relationships between two attributes in a visual graph format, similar to a scatter-plot chart. However, it is often time-consuming for someone new to Excel to construct a matrix, as the chart needs … Read more...
Kellogg’s is a major player in the breakfast food market sector and is one of the most sophisticated operators within the fast-moving consumer goods industry.
However, they are facing interesting challenges of a … Read more...
The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and … Read more...
Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has … Read more...
The cruising sector in recent years as consumers have started to appreciate the advantages of cruising, as well as the increase in quality of facilities and infrastructure onboard the ships.
Here are some possible ideas … Read more...
FinTechs have become very common in recent years, but also have the challenge of having a fast-growing competitive set and the need to create business relationships as the majority of their customers are businesses.… Read more...
Larger banks have natural economic and customer base advantages in the marketplace, as compared to their smaller competitors. However, in strength there is also a weakness and large banks also have challenging … Read more...
Smaller financial institutions often face challenges in terms of their perception of financial security and lack of reach and global coverage. Larger financial institutions are much stronger brands, more sophisticated marketing analysis and tools, … Read more...
Airline face many challenges in today’s marketing environment. In particular, their costs are variable due to oil and staff conditions in different countries. International travel is impacted by economic conditions, seasonality, and safety concerns … Read more...
| Access to a customer database |
| High service levels |
| Effective sales and service culture |
| High quality staff |
| Clear value proposition |
| Effective CRM program |
| Great customer experience delivered |
| High levels of |
| High service levels |
| Good corporate culture |
| High quality staff |
| Clear segments targeted effectively |
| Clear value proposition |
| Close to the customer |
| Great customer experience delivered |
| High level of customer |
| Effective new product development process |
| Good understanding of the market |
| Beneficial economies of scale |
| Effective sales and service culture |
| High share of target markets |
| Broad product range |
| Great value products |
| Effective new product development process |
| Efficient logistics system |
| High service levels |
| Beneficial economies of scale |
| Solid financial reserves |
| Clear value proposition |
| Great customer experience delivered |
| Strong market share |
| High quality products |
| Strengths |
| High service levels |
| Effective sales and service culture |
| Good corporate culture |
| Highly motivated staff |
| Team-based culture |
| Clear value proposition |
| Close to the customer |
| Effective |
| Strong market share |
| Clear value proposition |
| Broad product range |
| Great value products |
| Attractive store design/layout |
| Clear market positioning |
| Lots of key locations |
| Broad market appeal |
| High brand awareness |
| Perceived as the market |
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
