Marketing Strategy Archives - THE Marketing Study Guide

How to Make the BCG Matrix in Excel 365

This is a detailed step-by-step walk-through of how to create the BCG matrix in Excel 365. It also includes an instructional video.

Free PESTLE Analysis Template

This is a free Excel template tool that enables you to produce a PESTLE analysis within minutes. Choose from 400 factors or add your own.

List of 400 Factors for PESTLE Analysis

This is a list of 400 possible ideas, changes and trends to help you build out a list of suitable factors for your marketing PESTLE analysis.

List of Environmental Factors for PESTLE

Here is a list of ideas and thought-starters to help you build out a list of suitable environmental factors for your PESTLE analysis.

List of Legal Factors for PESTLE

Here is a list of ideas and thought-starters to help you build out a list of suitable legal factors for your PESTLE analysis.

List of Technology Factors for PESTLE

Here is a list of ideas and thought-starters to help you build out a list of suitable technology factors for your PESTLE analysis.

List of Social Factors for PESTLE

Here is a list of ideas and thought-starters to help you build out a list of suitable social factors for your PESTLE analysis.

List of Economic Factors for PESTLE

Here is a list of ideas and thought-starters to help you build out a list of suitable economic factors for your PESTLE analysis.

List of Political Factors for PESTLE

Here is a list of ideas and thought-starters to help you build out a list of suitable political factors for your PESTLE analysis.

Introduction to PESTLE

Letters of PESTLE represent the broad categories of a macro-environmental scan for marketing. PESTLE works with SWOT to help guide strategy. This article outlines the key role of PESTLE analysis.