Using the Free BCG Matrix Excel Template This page contains instructions and a video on how to use the free BCG Matrix Excel template available for download on this website. Here is a how-to-use video for the free BCG Matrix, and please scroll down for the written step-by-step instructions. How to Use the BCG Matrix … Read more…
Customers = a business A fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers. Therefore, the goal of the marketer is to understand the key opportunities to maximize profitability for the firm (or the brand) over time, … Read more…
Need a list of Business Strength and Market Attractiveness Factors to use in the GE-McKinsey multi-factor matrix? To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website. This Excel template has been pre-populated with the following list of possible BUSINESS STRENGTHS: Brand equity … Read more…
GE-McKinsey Matrix Excel Template The GE matrix is now officially known as the GE-McKinsey nine-box matrix. According to the McKinsey website, the framework “offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units. It was developed in the 1970s, after the development of the Boston Consulting Group (BCG) matrix. … Read more…
About the Matrix Maker A matrix demonstrates the relationships between two attributes in a visual graph format, similar to a scatter-plot chart. However, it is often time-consuming for someone new to Excel to construct a matrix, as the chart needs a reasonable amount of formatting. That’s why have developed a free Excel matrix template for … Read more…
A sample SWOT analysis for Kellogg’s cereals Kellogg’s is a major player in the breakfast food market sector and is one of the most sophisticated operators within the fast-moving consumer goods industry. However, they are facing interesting challenges of a declining market place as consumers become more time-poor, more health-focused, are eating out more, and … Read more…
Where does SWOT analysis fit into a formal strategic or marketing plan? The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and external marketing environment. In particular, we want to look at our assets and capabilities – … Read more…
Possible SWOT Analysis Ideas for the Coca-Cola Company Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has developed a very broad range of beverage products. Here are some possible ideas to feed … Read more…
Cruise Line SWOT Analysis Examples The cruising sector in recent years as consumers have started to appreciate the advantages of cruising, as well as the increase in quality of facilities and infrastructure onboard the ships. Here are some possible ideas for a SWOT analysis for a cruise line – remember to pick and choose the … Read more…
SWOT Analysis Example for a FinTech FinTechs have become very common in recent years, but also have the challenge of having a fast-growing competitive set and the need to create business relationships as the majority of their customers are businesses. Financial technology companies leverage the opportunities in a fast-moving tech world, but that also creates … Read more…
