Prepared by a marketing lecturer, designed for university-level students
A fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers.
Therefore, the goal of the marketer is to … Read more...
To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website.
This … Read more...
The GE matrix is now officially known as the GE-McKinsey nine-box matrix.
According to the McKinsey website, the framework “offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.… Read more...
A matrix demonstrates the relationships between two attributes in a visual graph format, similar to a scatter-plot chart. However, it is often time-consuming for someone new to Excel to construct a matrix, as the chart needs … Read more...
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.
As well as choosing from around 600 possible strengths, weaknesses, opportunities, and threats – you now have the opportunity to add in your own … Read more...
This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.
There are many reasons why companies bring products to market place. The one we would naturally think of is to make more money, but that is generally only one of the reasons.
Companies need to stay in … Read more...
Preparing a financial forecast is usually a key requirement in order to have a major marketing campaign, new product, or other marketing project approved. As in most cases, is there is a significant investment up front … Read more...
There are relatively few calculations required in order to construct effective BCG matrix. Probably the most difficult decision is to define the market – as there are often numerous ways of defining the market, as is further discussed below.
In … Read more...
For those people familiar with the BCG matrix, you should recall that the horizontal axis measures relative market share.
This is the more important of the two dimensions. A high or low … Read more...
It should be remembered that the economic conditions and key business goals have changed substantially since the BCG matrix was initially developed in the late 1960s. As a result, a slight redesign of the matrix is probably required to … Read more...
What are the steps in the basic marketing process? As you probably know, the purpose of marketing activities is to create value for consumers and to deliver ongoing profitability (or other success metric) for the firm as a result. Marketing … Read more...
There should be clear steps to follow when developing a marketing strategy.
If the strategy is being developed for large organization, then they should be a corporate strategy document – known as a strategic plan … Read more...
There is generally a clear sequence of steps to follow when developing marketing strategy. Marketing strategy should be highly interrelated to the firm’s overall corporate strategy.
At the starting point of a corporate strategy is … Read more...
