Free BCG Matrix Excel Template
This page contains instructions and a video on how to use the free BCG Matrix Excel template available for download on this website.
Here is a how-to-use video for the free BCG Matrix, and please … Read more...
Category: Marketing Strategy
How to build profits through customers
Customers = a business
A fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers.
Therefore, the goal of the marketer is to … Read more...
List of Business Strength and Market Attractiveness Factors
Need a list of Business Strength and Market Attractiveness Factors to use in the GE-McKinsey multi-factor matrix?
To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website.
This … Read more...
Free GE Matrix Excel Template
GE-McKinsey Matrix Excel Template
The GE matrix is now officially known as the GE-McKinsey nine-box matrix.
According to the McKinsey website, the framework “offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.… Read more...
Free Excel Matrix Template
About the Matrix Maker
A matrix demonstrates the relationships between two attributes in a visual graph format, similar to a scatter-plot chart. However, it is often time-consuming for someone new to Excel to construct a matrix, as the chart needs … Read more...
SWOT Analysis Ideas for Kellogg’s Cereals
A sample SWOT analysis for Kellogg’s cereals
Kellogg’s is a major player in the breakfast food market sector and is one of the most sophisticated operators within the fast-moving consumer goods industry.
However, they are facing interesting challenges of a … Read more...
Understanding and Using SWOT Analysis
Where does SWOT analysis fit into a formal strategic or marketing plan?
The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and … Read more...
A SWOT Analysis for Coca-Cola
Possible SWOT Analysis Ideas for the Coca-Cola Company
Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has … Read more...
Some SWOT Analysis Ideas for a Cruise Line
Cruise Line SWOT Analysis Examples
The cruising sector in recent years as consumers have started to appreciate the advantages of cruising, as well as the increase in quality of facilities and infrastructure onboard the ships.
Here are some possible ideas … Read more...
Possible SWOT Ideas for a FinTech Start-up
SWOT Analysis Example for a FinTech
FinTechs have become very common in recent years, but also have the challenge of having a fast-growing competitive set and the need to create business relationships as the majority of their customers are businesses.… Read more...
SWOT Ideas for a Large Bank
Possible SWOT Analysis for a Large Bank
Larger banks have natural economic and customer base advantages in the marketplace, as compared to their smaller competitors. However, in strength there is also a weakness and large banks also have challenging … Read more...
SWOT Analysis Ideas for a Small Bank
SWOT Ideas for a Small Bank
Smaller financial institutions often face challenges in terms of their perception of financial security and lack of reach and global coverage. Larger financial institutions are much stronger brands, more sophisticated marketing analysis and tools, … Read more...
Sample SWOT for an Airline
Possible Ideas for an Airlines SWOT
Airline face many challenges in today’s marketing environment. In particular, their costs are variable due to oil and staff conditions in different countries. International travel is impacted by economic conditions, seasonality, and safety concerns … Read more...
Sample SWOT for a Hotel Chain
SWOT Ideas for a Hotel Chain
Strengths for a Hotel Chain
| Access to a customer database |
| High service levels |
| Effective sales and service culture |
| High quality staff |
| Clear value proposition |
| Effective CRM program |
| Great customer experience delivered |
| High levels of |
SWOT Analysis for a Local Restaurant
Sample SWOT Ideas for a Local Restaurant
Strengths for a Local Restaurant
| High service levels |
| Good corporate culture |
| High quality staff |
| Clear segments targeted effectively |
| Clear value proposition |
| Close to the customer |
| Great customer experience delivered |
| High level of customer |
SWOT Analysis for McDonald’s
Sample SWOT Analysis for McDonald’s Fast Food
Strengths for McDonald’s
| Effective new product development process |
| Good understanding of the market |
| Beneficial economies of scale |
| Effective sales and service culture |
| High share of target markets |
| Broad product range |
| Great value products |
SWOT Analysis Example for Starbucks
Sample SWOT Design for Starbucks Coffee
Strengths for Starbucks
| Effective new product development process |
| Efficient logistics system |
| High service levels |
| Beneficial economies of scale |
| Solid financial reserves |
| Clear value proposition |
| Great customer experience delivered |
| Strong market share |
| High quality products |
SWOT Analysis Example for a Coffee Shop
Example SWOT for a Small, Local Coffee Store Chain
Possible Strengths for a Coffee Shop
| Strengths |
| High service levels |
| Effective sales and service culture |
| Good corporate culture |
| Highly motivated staff |
| Team-based culture |
| Clear value proposition |
| Close to the customer |
| Effective |
SWOT Analysis for Walmart
An example SWOT for Walmart
Strengths for Walmart
| Strong market share |
| Clear value proposition |
| Broad product range |
| Great value products |
| Attractive store design/layout |
| Clear market positioning |
| Lots of key locations |
| Broad market appeal |
| High brand awareness |
| Perceived as the market |
A List of Possible Threat Ideas for SWOT Analysis
Remember that there is a free SWOT maker Excel template available on this site.
List of Possible CAPABILITY-BASED Threats for a SWOT Analysis
- Becoming a market laggard or a me-too player
- Being leap-frogged by competitor’s technology
- Being too slow to
