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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Category: Ethical Marketing

Drivers of corporate social responsibility (CSR)

 

Why are firms becoming more socially responsible?

In recent years, there has been a trend, particularly among large organizations, to adopt a more socially responsible approach to their business activities. In various marketing textbooks, this concept is usually explored … Read more...

Author Geoff FrippPosted on Categories Ethical Marketing, Marketing EnvironmentTags csr

Corporate social responsibility and marketing

 

When you study marketing you learn about some companies that also have goals to ensure that they adopt a corporate social responsibility position. These types of companies focus on both the short term and long term effects of their … Read more...

Author Geoff FrippPosted on Categories Ethical Marketing, Marketing EnvironmentTags csr

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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