Self-actualization can impact consumer decisions by influencing the prioritization of products or services that align with personal growth, values, and well-being.
Find out the differences between Paid, Owned, Shared, Earned (POSE) Media and how marketers can best use them for brand building.
This is a list of 400 possible ideas, changes and trends to help you build out a list of suitable factors for your marketing PESTLE analysis.
Here is a list of ideas and thought-starters to help you build out a list of suitable environmental factors for your PESTLE analysis.
Why the shift to corporate social responsibility (CSR)? And what are the key drivers that have pushed brands to be more socially responsible?
This article explores the impact of corporate social responsibility and sustainability as an priority on marketing strategies.