Self-actualization can impact consumer decisions by influencing the prioritization of products or services that align with personal growth, values, and well-being.
Peripheral cues are factors that, though seemingly unrelated, can significantly influence consumer attitudes and decisions. These can include elements like music, colors, emotional appeals, celebrity endorsements, humor, or even the overall attractiveness of an ad.
Subliminal messages and peripheral persuasion are both concepts related to how individuals can be influenced without their full conscious awareness, yet they operate in different ways and have different implications in the field of psychology and marketing.
A market maven is a person who is exceptionally well-informed about the marketplace, including where to get products, how to find the best deals, and general information about the latest trends and available products.
The McKinsey 7-S model is a strategy tool that consists of seven interconnected elements: Structure, Strategy, Systems, Shared Values, Skills, Style, and Staff.
Sub-cultures exist within the overall culture but have a pool of distinct members who are united by shared interests, values, backgrounds, lifestyles, demographics, or hobbies.
The Country-of-Origin Effect is where the customer attitude’s towards a product is shaped by the geographical origin of the brand or product.
Social listening in marketing is a strategy that involves monitoring and analyzing digital conversations about a brand, product, industry, or competitors across various social media platforms and online forums
The Theory of Reasoned Action, developed by Martin Fishbein and Icek Ajzen in the late 1960s, proposes that an individual’s behavior is determined by their intentions, which in turn are influenced by their attitudes and subjective norms