Understanding and Using SWOT Analysis

Where does SWOT analysis fit into a formal strategic or marketing plan?

The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and … Read more...

A SWOT Analysis for Coca-Cola

Possible SWOT Analysis Ideas for the Coca-Cola Company

Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has … Read more...

SWOT Analysis Ideas for a Small Bank

SWOT Ideas for a Small Bank

Smaller financial institutions often face challenges in terms of their perception of financial security and lack of reach and global coverage. Larger financial institutions are much stronger brands, more sophisticated marketing analysis and tools, … Read more...

Sample SWOT for an Airline

Possible Ideas for an Airlines SWOT

Airline face many challenges in today’s marketing environment. In particular, their costs are variable due to oil and staff conditions in different countries. International travel is impacted by economic conditions, seasonality, and safety concerns … Read more...

Sample SWOT for a Hotel Chain

SWOT Ideas for a Hotel Chain

Strengths for a Hotel Chain

Access to a customer database
High service levels
Effective sales and service culture
High quality staff
Clear value proposition
Effective CRM program
Great customer experience delivered
High levels of
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SWOT Analysis for a Local Restaurant

Sample SWOT Ideas for a Local Restaurant

Strengths for a Local Restaurant

High service levels
Good corporate culture
High quality staff
Clear segments targeted effectively
Clear value proposition
Close to the customer
Great customer experience delivered
High level of customer
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SWOT Analysis for McDonald’s

Sample SWOT Analysis for McDonald’s Fast Food

Strengths for McDonald’s

Effective new product development process
Good understanding of the market
Beneficial economies of scale
Effective sales and service culture
High share of target markets
Broad product range
Great value products
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SWOT Analysis Example for Starbucks

Sample SWOT Design for Starbucks Coffee

Strengths for Starbucks

Effective new product development process
Efficient logistics system
High service levels
Beneficial economies of scale
Solid financial reserves
Clear value proposition
Great customer experience delivered
Strong market share
High quality products
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SWOT Analysis Example for a Coffee Shop

Example SWOT for a Small, Local Coffee Store Chain

Possible Strengths for a Coffee Shop

Strengths
High service levels
Effective sales and service culture
Good corporate culture
Highly motivated staff
Team-based culture
Clear value proposition
Close to the customer
Effective
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SWOT Analysis for Walmart

An example SWOT for Walmart

Strengths for Walmart

Strong market share
Clear value proposition
Broad product range
Great value products
Attractive store design/layout
Clear market positioning
Lots of key locations
Broad market appeal
High brand awareness
Perceived as the market
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