Price anchoring is one of those powerful psychological pricing strategies that shape how consumers perceive value, and it can play a significant role in your marketing campaigns. By understanding price anchoring and related tactics, you can better strategize pricing to maximize your brand’s potential.
Price Anchoring in Marketing Find Out More...
Understanding and leveraging the concepts of elastic and inelastic demand can be a powerful tool for marketers.
Using Elastic and Inelastic Demand in Marketing Find Out More...
In this post, we work through the main steps of the cost-plus pricing formula using a step-by-step example.
Main Steps in the Cost-Plus Pricing Formula Find Out More...
Discounts have a profound psychological impact on consumers. The mere sight of a discounted price tag triggers a sense of urgency and excitement, tapping into the human desire for a good deal.
Why Do Brands Frequently Discount Their Products? Find Out More...
Loss Leader Pricing is a strategic method used by retailers to attract customers by offering products at a price lower than their cost.
What is Loss Leader Pricing? Find Out More...
Shrinkflation describes a marketing tactic where the size or quantity of a product decreases while the price remains the same. The main reason why brands use shrinkflation is to maintain their profit margins.
What is Shrinkflation? Find Out More...
Explore the key advantages of cost-plus pricing for businesses. This article outlines why this pricing method is considered simple, flexible, and effective in ensuring profitability, as well as its usefulness for businesses with large product lines.
Reasons to Use Cost-Plus Pricing Find Out More...
Discover the limitations of cost-plus pricing and its potential impact on your business. Learn about the key disadvantages, including a lack of consideration for competitive pricing, customer value, and profit maximization, among others.
Disadvantages of Cost-Plus Pricing Find Out More...
The Marketing Study Guide has developed an easy to use Excel template for cost-plus pricing, which is free to download and does not require any sign-up.
Free Excel Template for Cost-Plus Pricing Find Out More...
This post builds upon the price calculation information provided in Cost-Plus Pricing Formula with Examples, and provides even more calculation examples.
More Cost-Plus Pricing Examples Find Out More...
