Why Build Your Own Excel Cross-tab Template? The real question is why not? There are so many advantages of a tailored cross-tab tool, as opposed to the standard pivot table approach.
How to Make Cross-tabs in Excel Find Out More...
Non-compensatory decision rules are used by consumers when evaluating products. Find out about conjunctive, disjunctive and other rules.
Non-Compensatory Decision Rules Find Out More...
Find out how compensatory decision models work. In short, they look at the overall product offering considering all product attributes.
Compensatory Decision Rules Find Out More...
The product life cycle template for Excel – available for free download Often students want to graph multiple products onto the product life cycle using an Excel spreadsheet or some other charting approach. Perhaps surprisingly, this is sometimes awkward to produce easily, given the focus on the Excel spreadsheet to produce graphs rather than images.
Make the PLC: A Free Excel Template Find Out More...
Market share can be decomposed into three components, namely: Penetration Share Share of Customer Usage Index The following video explains how these three components work together to calculate overall market share.
How to decompose market share: VIDEO Find Out More...
There are five CLV videos available here: Using the free Excel CLV template (available for download on this site) A step-by-step guide to the CLV formula and calculation Using Excel to calculate CLV (without the above template) A guide to understanding discount rates An overview of financial metrics for marketing
Videos on CLV Find Out More...
Here are two videos where you will learn how to make a BCG matrix on Excel from start to finish. The first video covers Excel 365, and the other video is for older versions of Excel. Alternatively, if you are new to Excel, please note that there is a free Excel template available for download
How to create a BCG Matrix in Excel (video) Find Out More...
Customer lifetime value is often called marketing’s golden metric. Certainly in most service industries, customer lifetime value would be a very important marketing metric. Customer lifetime value can be calculated quite simply at times, with a ballpark estimate. This may be appropriate for quick calculations and for general comments within a meeting, but is not
Calculating customer lifetime value on a step-by-step basis Find Out More...
Why create a perceptual map from scratch? Perceptual maps are often quite difficult to format, so take advantage of the free perceptual map template that I have built for Microsoft Excel. It is quick and easy to use – ideal if you need to analyze multiple perceptual maps the same time. Here is the
A perceptual map maker Find Out More...
NAB’s Repositioning in the Australian Banking Market This video highlights a major campaign undertaken by the National Australia Bank (NAB). As you will see, this is probably one of the best executed campaigns that you will see, given that it uses so many different communication tools and its core message was effectively communicated in a
National Australia Bank Repositioning Case Study Find Out More...
