Treacy and Wiersema’s Value Disciplines model is a strategic framework that outlines three distinct paths for companies to achieve market leadership.
Self-actualization can impact consumer decisions by influencing the prioritization of products or services that align with personal growth, values, and well-being.
Peripheral cues are factors that, though seemingly unrelated, can significantly influence consumer attitudes and decisions. These can include elements like music, colors, emotional appeals, celebrity endorsements, humor, or even the overall attractiveness of an ad.
Net Promoter Score (NPS) is a highly popular loyalty metric that companies use to gauge how likely their customers are to recommend their products or services.
Porter’s Generic Strategies are a set of strategic models developed by economist and Harvard Business School professor Michael E. Porter. These strategies are used by businesses to gain competitive advantage and achieve better performance in the marketplace.
Whether you’re considering a change or just starting out, find out whether a marketing career is right for you.
Probability sampling is a method where every member of a particular group or population has an equal chance of being selected for a marketing research study.
Subliminal messages and peripheral persuasion are both concepts related to how individuals can be influenced without their full conscious awareness, yet they operate in different ways and have different implications in the field of psychology and marketing.
Understanding and leveraging the concepts of elastic and inelastic demand can be a powerful tool for marketers.