Sponsorships in Marketing
Sponsorships refer to the process of a company supporting an event, organization, or individual, by providing funds, products, or resources.
An Overview of the McKinsey 7-S Model
The McKinsey 7-S model is a strategy tool that consists of seven interconnected elements: Structure, Strategy, Systems, Shared Values, Skills, Style, and Staff.
Understanding Sub-Cultures for Marketers
Sub-cultures exist within the overall culture but have a pool of distinct members who are united by shared interests, values, backgrounds, lifestyles, demographics, or hobbies.
The GE Matrix Model: A Beginner’s Guide
The GE Matrix model provides an analytical approach to portfolio management, helping businesses prioritize their product lineup in terms of market attractiveness and business unit strength.
Situation Analysis in Marketing Plans
The situation analysis section of a marketing plan is a critical component that provides an in-depth understanding of the current business environment in which a company operates.
PEST Analysis in Marketing
PEST analysis is a business tool designed to assess external influences that directly impact the opportunities and threats of a business.
Using Porter’s Five Forces Model in Marketing
Porter’s Five Forces Model is an integral business strategy tool that evaluates the intensity of competition and attractiveness of an industry by recognizing five fundamental forces.
Example Porter’s Five Forces Model: Airline Industry
Here is an example Porter’s five forces model for the airline industry. It is designed as a helpful thought starter for your further analysis.
Example Porter’s Five Forces Model: FTA TV
Here is an example of applying Porter’s five forces industry model to the fast food industry. It is designed as a helpful thought starter for your further analysis.
Consumer Behavior of Baby Boomers
Baby Boomers, the generation born between 1946 and 1964, continue to play a significant role in the consumer market. Understanding their consumer behavior characteristics is crucial for businesses looking to capture this lucrative demographic.
