Prepared by a marketing lecturer, designed for university-level students
The 
internal environment in marketing refers to components INSIDE the firm that are unique to the firm. An analysis of the internal environment is critical in the development of marketing strategy to ensure … Read more...
The most appropriate marketing strategy for an organization will depend upon the marketing environment in which it operates. There are three broad categories of the marketing environment, which are:
When studying consumer behavior and/or the marketing environment, the concept of age cohorts is often discussed within the marketing textbook.
Age cohorts of very large groups of populations that were born in the same time – usually within the same … Read more...
Let’s evaluate the key differences between the evolving IMC definitions to understand how the perception and role of integrated marketing communications has progressed.
The audience is much broader than just consumers. While communicating to consumers … Read more...
The process of communicating in marketing is far more challenging in today’s environment due to the complexity of media choices and the interaction between consumers and the resultant effect on consumer shopping behavior. In the … Read more...
As a quick list, today’s media and communication environment as the following impact on marketers, each of which will be discussed below.
In recent years, there has been a trend, particularly among large organizations, to adopt a more socially responsible approach to their business activities. In various marketing textbooks, this concept is usually explored … Read more...
When you study marketing you learn about some companies that also have goals to ensure that they adopt a corporate social responsibility position. These types of companies focus on both the short term and long term effects of their … Read more...
