Discover the limitations of cost-plus pricing and its potential impact on your business. Learn about the key disadvantages, including a lack of consideration for competitive pricing, customer value, and profit maximization, among others.
20 MCQ’s for the PLACE Mix 20 MCQ’s for the PRICE Mix Also see the Marketing Trivia Quiz
Is a marketing career easy? Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics. However, from the point of view of somebody has both practiced and lectured in the area of marketing, I would challenge this …
About the Customer Journey Map Template This free customer journey map template is designed to quickly and easily build relatively detailed maps for multiple brand personas. Customer journey maps are an effective way of identifying how potential customers make their way to your brand and ultimately become loyal advocates. Download the free template here… customer-journey-map-Excel-template …
While the net promoter score has become widely used, it is likely to have limited value and be used with care. This article outlines The Case Against NPS in a Nutshell.
Are you looking to improve brand awareness? Find a list of over 40 tactical ideas to enhance the awareness of your brand.
The terms of marketing metrics and analytics are often used interchangeably, but they do refer to slightly different concepts. Find out what they are and how they differ.
In addition to driving profits, pricing has a key role in the marketing mix and overall positioning.
What are the steps in the basic marketing process? As you probably know, the purpose of marketing activities is to create value for consumers and to deliver ongoing profitability (or other success metric) for the firm as a result. Marketing should be a win-win situation for both the firm (or organization) and its customers. Steps …
Here is a straightforward definition of marketing… Marketing is the delivery of customer value and satisfaction at a profit When you first start learning about marketing, you will notice that there are lots of different definitions. The above definition is a nice and simple one to start with – and it’s quite applicable for most …
