Net Promoter Score (NPS) is a highly popular loyalty metric that companies use to gauge how likely their customers are to recommend their products or services.
Whether you’re considering a change or just starting out, find out whether a marketing career is right for you.
The societal marketing concept goes beyond traditional marketing approaches by aiming to fulfill the needs and desires of customers while also addressing societal issues and long-term sustainability.
A core competency refers to the unique set of skills, knowledge, and resources that distinguish a company from its competitors and enable it to deliver superior value to its customers. These competencies form the foundation for a company’s competitive advantage and are essential for long-term success.
Non-profit marketing primarily focuses on promoting an organization’s cause, services, or mission, while traditional consumer marketing is all about promoting products or services to potential and existing customers.
In this article we will delve into market demand and take a look at specific types of demand, such as full, overfull, declining,
negative, latent, and irregular.
When we think of ‘products’ in a marketing context, the first things that typically come to mind are tangible items – physical goods that one can touch and feel. However, marketing is not confined to only these kinds of items.