Sponsorships refer to the process of a company supporting an event, organization, or individual, by providing funds, products, or resources.
The Country-of-Origin Effect is where the customer attitude’s towards a product is shaped by the geographical origin of the brand or product.
Unlike traditional marketing where brands solely control the messaging, user-generated content allows consumers to take the spotlight and share their authentic experiences.
Product labeling serves as a interface between brands and consumers, offering vital information that guides purchasing decisions and fosters transparency. From nutritional information to sustainability claims, the label on a product is a powerful communication tool that can influence consumer perceptions and choices.
Individual branding, also known as multi-branding, is a strategy wherein each product a company offers has its own unique brand identity. Unlike family branding, each brand stands alone without being visibly connected to its parent company or other products in the brand portfolio
Product packaging is much more than just a protective covering for products. It serves as a crucial marketing tool that can influence consumer perceptions, behaviors, and purchasing decisions.