Overview of the Product Life Cycle (PLC)

Product life cycle = stages of “life”

The product life cycle (PLC) is a very common concept across all marketing textbooks. From the words “life cycle”, you should see the connection between a product and a biological life. Just as … Read more...

The Maturity Phase of the PLC

Following the period of growth, a market will reach the maturity stage of its product life cycle. This means that there is limited growth – usually in line with the economy – left in the market. Sales have maximized and … Read more...