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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Tag: Customer lifetime value

Calculating customer lifetime value on a step-by-step basis

Customer lifetime value is often called marketing’s golden metric. Certainly in most service industries, customer lifetime value would be a very important marketing metric.

Customer lifetime value can be calculated quite simply at times, with a ballpark estimate. This may … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, Videos, Videos - CRMTags Customer lifetime value

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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