Skip to content

THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles

Tag: customer service

Tangibility-Intangibility Continuum

Using and Understanding the Intangibility Continuum

Essentially all product offerings in the marketplace are a mix of services and goods – that is, intangible and tangible elements. This was first documented by Lynn Shostack in 1977 in a journal article … Read more...

Author Geoff FrippPosted on Categories Services MarketingTags customer service

Services Marketing versus Customer Service

 

What’s the Difference between Services Marketing and Customer Service?

When you study Services Marketing at university, essentially you are learning about firms that primarily sell a service as their core product. The whole essence of a services marketing textbook … Read more...

Author Geoff FrippPosted on Categories Services MarketingTags customer service, positioning, services marketing

Search the Marketing Study Guide

Sign up to our Newsletter and get Free Tools!

Get the Customer Journey Map Maker, the BCG Matrix Template, and the SWOT Analysis Tool - all FREE!

We don’t spam! Read our privacy policy for more info.

Thanks for signing up. Please check your email (or spam folder) to confirm your email and to get your free tools.

Take the Marketing Career Quiz

Play Marketing Trivia

Language

en English
ar Arabiczh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanhi Hindiit Italianpt Portugueseru Russianes Spanishsv Swedish

Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
THE Marketing Study Guide Proudly powered by WordPress

Terms and Conditions