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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Tag: definition

A simple definition of marketing

Here is a straightforward definition of marketing…

Marketing is the delivery of customer value and satisfaction at a profit

When you first start learning about marketing, you will notice that there are lots of different definitions. The above definition is … Read more...

Author Geoff FrippPosted on Categories Introductory ConceptsTags definition

What is marketing? In simple terms

What is marketing?

The best place to start a study of marketing principles is to first clearly understand what is meant by marketing.

As you have probably gathered, the word “marketing” is obviously related to the word “market”. You should … Read more...

Author Geoff FrippPosted on Categories Introductory ConceptsTags definition

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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