environment Archives - THE Marketing Study Guide

Overview of the marketing environment

The three components of the marketing environment

The most appropriate marketing strategy for an organization will depend upon the marketing environment in which it operates. There are three broad categories of the marketing environment, which are:

The internal environment,
The

The changing media environment

The process of communicating in marketing is far more challenging in today’s environment due to the complexity of media choices and the interaction between consumers and the resultant effect on consumer shopping behavior. In the … Read more...