Firms will often have the goal of increasing market share. Increased market share is primarily delivered through winning a greater proportion of the market’s business. In particular, one or more of the following situations must occur for a firm/brand to … Read more...
Tag: market share
How to decompose market share: VIDEO
Market share can be decomposed into three components, namely:
- Penetration Share
- Share of Customer
- Usage Index
The following video explains how these three components work together to calculate overall market share.
