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THE Marketing Study Guide

THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Tag: planning

From corporate strategy to marketing strategy

There is generally a clear sequence of steps to follow when developing marketing strategy. Marketing strategy should be highly interrelated to the firm’s overall corporate strategy.

Start with vision and mission

At the starting point of a corporate strategy is … Read more...

Author Geoff FrippPosted on Categories Marketing StrategyTags planning

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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