Skip to content

THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles

Tag: quality

The Role of Price in Marketing

Marketing’s View of Price

We often come across the term price; it’s a common term in everyday life.

In general terms, price can be considered as a monetary amount that is charged in order to get something desired from the … Read more...

Author Geoff FrippPosted on Categories Marketing Mix, PricingTags price, quality, value

The Difference between Service Quality and Customer Satisfaction

 

What’s the Difference between Service Quality and Customer Satisfaction?

Although they are interrelated concepts, there is a difference between service quality and customer satisfaction. As discussed further in a separate article on customer satisfaction (CSAT), CSAT is the customer’s … Read more...

Author Geoff FrippPosted on Categories Customer Satisfaction, Services MarketingTags quality

Search the Marketing Study Guide

Sign up to our Newsletter and get Free Tools!

Get the Customer Journey Map Maker, the BCG Matrix Template, and the SWOT Analysis Tool - all FREE!

We don’t spam! Read our privacy policy for more info.

Thanks for signing up. Please check your email (or spam folder) to confirm your email and to get your free tools.

Take the Marketing Career Quiz

Play Marketing Trivia

Language

en English
ar Arabiczh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanhi Hindiit Italianpt Portugueseru Russianes Spanishsv Swedish

Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
THE Marketing Study Guide Proudly powered by WordPress

Terms and Conditions