Marketing’s View of Price
We often come across the term price; it’s a common term in everyday life.
In general terms, price can be considered as a monetary amount that is charged in order to get something desired from the … Read more...
Tag: quality
The Difference between Service Quality and Customer Satisfaction
What’s the Difference between Service Quality and Customer Satisfaction?
Although they are interrelated concepts, there is a difference between service quality and customer satisfaction. As discussed further in a separate article on customer satisfaction (CSAT), CSAT is the customer’s … Read more...