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THE Marketing Study Guide

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Tag: servqual

SERVQUAL’s 22 Questions

 

List of SERVQUAL Questions

Below is a table (and a diagram at the bottom) containing the 22 questions originally used to construct the SERVQUAL model. There are several issues to note about the structure of the SERVQUAL questionnaire:… Read more...

Author Geoff FrippPosted on Categories Customer Satisfaction, Services MarketingTags models, servqual

Understanding the SERVQUAL Model

 

About the SERVQUAL (or RATER) Model

(Note: This model is also referred to as the RATER model, which stands for the five service factors it measures, namely: reliability, assurance, tangibles, empathy and responsiveness.)

As is indicated by the … Read more...

Author Geoff FrippPosted on Categories Customer Satisfaction, Services MarketingTags models, servqual

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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