What is the difference between customer satisfaction and customer value?

Customer Satisfaction, Introductory Concepts, Services Marketing / By

 Customer Satisfaction (CSat) and Customer Value are Different Concepts in MarketingCustomer satisfaction and value are both fundamental concepts in the understanding of marketing. It is important to note that while they are highly interrelated, they also operate independently.Essentially, value is when a consumer perceives that they will get a good deal from the company, brand, […]

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Customer Value

Introductory Concepts / By

 What is customer value?Customer value is a fundamental concept in the study of marketing and is usually covered in the opening chapter of a marketing textbook.Virtually all organizations strive to deliver good overall value for both their current and potential customers value. Without providing true customer value firms will be unable to attract and retain

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