Is relative market share still relevant?

The BCG matrix and relative market shareThe BCG matrix is built around two dimensions – namely market growth rate and relative market share.Market growth rateMarket growth rate is designed to be a measure of market attractiveness and potential. Growth markets provide opportunities to a firm because they are getting much larger, but also because there

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Tracking products portfolios over time with the BCG matrix

The BCG matrix is not designed to be a static model and it can be used to track portfolios over time. This is important because relative market share and market growth rates are dynamic. It also allows the tracking of the products portfolios against overall goals and against  competitors over time.Most likely transition in the

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