The BCG Matrix and the Product Life-Cycle (PLC)

The concept of the product life cycle is fundamental to understanding how product portfolios will evolve over time through the quadrants of the BCG matrix.Conceptually, the product life cycle, suggests that most product portfolios will categories will progress through different stages of rates of growth – from introduction to growth to maturity and then to […]

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The BCG matrix and the experience curve

The BCG matrix and the experience curve are highly interrelatedThe BCG matrix and the experience curve are highly interrelated. The BCG matrix relies upon the relative market share metric as its indicator of competitive strength. The greater market share advantage, then the greater the amount of profitability generated by the portfolio/firm.What is the experience curve?The

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Free Excel Template of the BCG Matrix

Download the Free Excel template for the BCG MatrixThe BCG Matrix was developed many years ago to help large corporations make investment decisions in regards to their business portfolios and brands. It is a concept that is included in many modern-day marketing and strategy textbooks.The Marketing Study Guide offers a free BCG Matrix Excel template that is

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